Perfect quality, pay attention to your life; let the world enjoy delicious food while getting health and happiness
Become the kitchen of the world, be the energy supplier of mankind, provide "food for life", "food for spirit" and "convenience of life".
Talent is the most precious corporate resource. It is necessary to understand, respect, rely on, unite and cultivate people.
People-centered, pay attention to the creativity of each employee, and improve the sense of responsibility of each employee.
Love is the selfless dedication of Zhengda
Love the country, love the family, love the company, love the customer, love the individual
Wholeheartedly, loyal and reliable, active and diligent, hard-working, knowledgeable, and constant innovation
"Three Benefits" Business Philosophy：
To benefit the country is to create benefits for the country. While creating economic benefits for the country, create and develop social benefits.
To benefit the people is to create benefits for the people. Enable producers to lead a well-off life as soon as possible, and enable consumers to obtain high-quality goods at low prices.
To benefit an enterprise is to create benefits for the enterprise. Companies continue to develop new products to meet consumer needs, while also creating economic benefits for the company.
"If you have nothing, think about something", "If you are small, think about big," "If you are big, think about good", "If you are good, think about being strong"
Production ethics, sales character
Value: To provide consumers with value-added products and services; To be ahead: to have a forward-looking vision and strategy in the face of competitors
Leading strategy, rigorous planning, original thinking
Innovative techniques, effective communication, and effective execution
Transcendence: always surpass yourself and overcome yourself
Win the market: Value-added products win the market
Win customers: perfect service to win customers
Earn credibility: Honest business wins credibility
Win the life: surpass yourself to win the life
The success of an enterprise depends on the team, the success of the team depends on management, the success of management depends on the system, and the success of the system depends on execution